We would be rounding up the content marketing series today
And i believe with everything have shown you about content marketing you should be able to come out boldly with contents that appeals to you target audience needs
What you are about to read is one of the most valuable content YOU WILL READ TODAY
Because before you finish reading you would be HANDED with one of the best formula EXPERTS used in creating hypnotic contents that controls emotions and at the same time commands visibility.
But As good as this content is you may not understand anything from it if you are the type that love skimming, scanning and jumping contents.
So you know what to do now ?.
Read carefully with rapt attention
Are we good to go ?.
Okay lets do it together
Do your self a favour by grabbing a sit, a jotter and a pen to write this amazing formula out.
Any quality content you see Consist of 5-important part
And those 5-PARTS are the key important part in content marketing you really need to always pay attention to, if you want all your conntents to standout among others in the market.
The main reason why you content may look wish-wash to your prospect is when this 5-part is not correctly observed by you the author of the content.
The first part is :-
(1) THE HOOK OR THE HEADLINE
Stop reading this content now and scroll up to read the headline once again .
Do that very fast (that’s what will make you understand this next line ).
Okay if you’ve checked it.
You will notice the HOOK which is the headline itself commands ATTENTION.
Am right ?.
if you’ve read the second part of this content series, you will understand that this content is an EDUCATIVE CONTENT.
If i may ask you.
WHAT DO YOU USE IN CATCHING A FISH IN THE RIVER.
A HOOK RIGHT ?.
Do you now see why most people don’t read your content.
NO HOOK TO CATCH THEM.
YOUR HEADLINE CARRIES 80% OF WHAT WILL COMPEL PEOPLE TO READ
If you miss this part
Every other thing is a joke
In fact 80% of people consider your headline before they read your content.
If you don’t have a catchy and grabbing attention HEADLINE. there is 101% chance that you will only have few people to read your content
and what is the essence of writing beautiful contents that people don’t read
Now you need to know, how to craft an Attention grabbing headlines that can command a man that is already dozing to look into your content.
Understand that Alot of people has been stressed during the day and they just come to Facebook or to your blog to scroll through and leave.
YOUR CATCHY HEADLINE CAN MAKE THEM READ A LONG WRITTEN EPISTLE I.E YOUR CONTENT WITHOUT FEELING STRESSED.
TO CRAFT A CATCHY HEADLINE THIS IS THE MAIN THING YOU NEED TO DO.
” Human being are controlled by EMOTION” and they can do anything once you tug with there emotion.
writing a content based on your prospect emotion, is what will make them read that content, that email, that sales letter.
And there are different emotions controlling human being
But knowing your IDEAL CUSTOMER i.e their problem. will make you know the RIGHT emotion to tamper with.
TYPES OF EMOTION TO USE IN YOUR HEADLINE.
(1) PAIN (2) BENEFIT (3) FEAR (4) SHAME (5) HAPPINESS (6) ANGRY
Let’s take for example i want to write a content on how to profit from mini-importation. i will create something like this.
====> ” THE SECRET BEHIND LAUNCHING A 7-FIGURE MINI-IMPORTATION BUSINESS MOST EXPERTS HAVE BEEN HIDING FROM YOU. ”
if you observe the headline very well, you will notice the emotion applied into it are
(1) BENEFIT (2) FEAR
the benefit there is that they will learn what expert has been hiding .
Are you still following this businesss ? (smiles)
BENEFIT====> Who will love to learn what expert has been hiding.
FEAR=====> Every soul who sees this information, who suddenly develop what we call [FOMO—> FEAR OF MISSING OUT] in their mind
fear of missing out on such information such as ( if i don’t read this content can i come across it again )
Do you understand this simple analogy.
I will continue from this junction in the next part
P.S===> Do you get value from it ?