In the first part of this content i break down ALOT of things about content marketing, and i show you how to IDENTIFY your ideal customer so as to know there needs and the problem they want to solve, because that’s how to know the right type of content to create for them.
The three basic type of content will have are:-
(1) PERSONAL CONNECTION CONTENT.
(2) EDUCATIVE CONTENT.
(3) PROMOTIONAL CONTENT.
But i will only take two out of thes three.
(1) Personal connection content====> they are contents that tells story about you, your family or inspire people. and they are always narrowed back to what you brands entails
“some weeks back, i pay one of my friend a visit where he reside, before i left the place it was already late, around 10pm and in ilorin here, Once the time is ticking 10-11pm cabs are always massive don’t let me say scarce ”
so that day the first car that packed in front of me, said he is going to take me to my destination but the price he demanded for was too high.
At that point in time i don’t have any option than to enter and pay that price.
The next morning that was what i used to write a beautiful content ON “How to create an irresistible offer” and the content got a HUGE engagement.
So start documenting different things that happens to you on daily base, but i know my IDEAL CUSTOMER that was the reason i was able to drive the content back to what my ideal customer WANTS.
Are you getting this ?
Personal connection can be .
A story about yourself, friend, family driven back to what your customer wants.
it can be about an EVENT you attend and a lesson that will inspire your ideal customer or something relevant to what they want.
it can be WHAT HAPPEN to you DURING THE DAY, but make sure you drive it back to something relevant in your niche.
If you’ve been reading this content from the begining till this moment without skimming or jumping any line
By now you should have figure out more than 10-20 things that has happen to you today that you can use as a post and will be relevant and will add value to your target audience
(2) EDUCATIVE CONTENT====> As the name implies these are content aim at Educating/ Informing Audience on a subject matter.
These are some of the contents i create and post the most
EDUCATIVE contents are CONTENTS that will make you an AUTHORITY in a field faster
Because once you EDUCATE people about a subject matter ( let say for example Mini importation ) if you should create an educative content on How to start a mini-importation without blah blah blah.
If you do this consistently for like two to three week, people will start perceiving you as an authority in that field why ? you’ve educated them.
Education brings AUTHORITY and INFLUENCE.
And some of the EDUCATIVE CONTENTS ARE.
5 BLAH BLAH BLAH TO ……
just make sure it is EDUCATING AND INFORMING PEOPLE ABOUT A SUBJECT AND THAT SUBJECT SHOULD BE MAINLY ON WHAT YOU DO AND WHAT YOU AUDIENCE WANT.
For example i am in the online marketing industry and most of my EDUCATIVE CONTENTS ARE MAINLY IN THIS NICHE.
If you can master your craft in this two content types you are already a content machine and that’s what i am here to help you achieve.
Now i want you to do one thing for me as you know this series is practical.
P.S==> PICK ONE TYPE OF CONTENT YOU WILL CREATE (PERSONAL CONNECTION OR EDUCATIVE CONTENT, THEN CRAFT A CONTENT USING WHAT I JUST EXPLAINED TO YOU )
PROOF READ AND EDIT THE CONTENT BY READING OUT LOUD TO YOURSELF (ONCE YOU NOTICE THE CONTENT IS BALANCED AND IS SUITABLE TO HEAR)
POST IT ON YOUR TIMELINE AND HERE ON GREATPRENEUR NATION, LET PEOPLE BENEFIT FROM YOUR WEALTH OF EXPERIENCE OR KNOWLEDGE
NOTE:- DON’T BE SHY, CONSISTENT PRACTICE MAKES ONE PERFECT
WE WILL RATHER SUPPORT YOU
POST YOUR OWN WORK AND SUPPORT OTHER PEOPLES WORK AS WELL, THAT’S HOW IT ROLLS
SO LET’S DO IT
BUT BEFORE YOU GO LET ME KNOW THE TYPE OF CONTENT YOU ARE CREATING IN THE COMMENT BOX
AM HERE TO HELP YOUR MINISTRY
AM WAITING FOR YOU….
P.SS==> If you are the type that loves scanning to the end of contents like me before you read
what i discuss in this content is
Different types of content we have and how to use them
You can’t understand what am saying until you read
SO GO BACK AND READ CAREFULLY