The challenges lots of entrepreneur’s face today is embedded in this two long tail keyword HOW TO GET CUSTOMER TO PATRONISE, HOW TO SELL
And it’s a pity that most people always get stuck and sink in this area as a result of one thing “SHORTCUT”
Everyone loves shortcut right? Even me, but most shortcuts are dangerous and they always turn to become a long cut at the end
Before I proceed, let me give you a quick shook, this content will never help you if you are the type, looking for a miracle shortcut to acquire customers and make sales
What am about to share with you is the real dish, it going to open your eyes to the right thing to do in other to Acquire and make sales consistently online, but you got to work your ass off
If you are ready
Continue reading, but if not, PULL OFF NOW
- Check this- How To Monetize Social Media Platforms As An Individual, Brand or Business Owner In Nigeria
Although thousands of things have been said about content marketing, in fact, I even wrote a Book on it, but there are still some holes people are yet to covered
Everyone now knows that content is a king, and that content marketing is the main way out to have a solid brand online
Now the question is; what approach are you using in positioning that king called CONTENT
Or you are also doing the follow-follow train
Don’t forget that the foundation of everything is very important, because if the foundation be destroyed the righteous will lose and have nothing to say
There are 4 content marketing pathways that will set you on the throne of constant customer or sales inflow but you have to duly follow the 4, time to time
The first pathway is known as
CONTENT CREATION
I know you will hiss, follow me, you will be glad you did
Content creation is not all about crafting jokes or showing what you just finish eating or the normal things you see around, if you are really serious to ACQUIRE customer/clients online
You need to take this serious
Create a template for content creation
Learn how to write quality contents
Do it consistently (Not once in a week or twice in a month, consistently, and make sure they are RELEVANT CONTENTS)
RELEVANT CONTENTS, ATTRACT RELEVANT MEN TO YOUR BRAND (LET THAT SINK INTO YOUR HEAD)
Don’t chase people away with your buy this buy that, there is a time to sell and there is a time to impact
Recognize the two seasons and use it wisely
In my next blog post, I will go in-depth into this,
The second content marketing pathway to strategically acquire customer and make sales is:
CONTENT DISTRIBUTION
Some brand owners who produce good and relevant contents every time are poor in this area
Because you hear people say, create content consistently does not mean you should create content that people won’t read
Promote and distribute all that quality content across the media, there might be someone in another platform you are not focusing on that needs your content
Create content and at the same time, promote and distribute it (VERY IMPORTANT)
The number of contents you’ve produced does not matter, if nobody is reading, you are only communicating with yourself and it will never help
So, therefore, distribute your contents (I will give you more details about this in my upcoming blog post)
This is the main part of it
CONTENT MONETIZATION
I know you go shine your face wella for this part
Have seen a situation where someone creates content consistently, but whenever he pitches an offer, everyone will run
Now the fault is still from him
YES
I know you will ask me why
The reason why is because he has miss NUMBER 1 AND HE IS STILL NOT PAYING ATTENTION TO NUMBER 2
Number 1 (Content creation- WHO I.e. (TARGET AUDIENCE)
Number 2 (Content distribution- NEW TARGET AUDIENCE ACQUISITION)
You can’t miss the first two and expect something to happen in the third pathway
Get the first two right, the result will show up in the MONETIZATION PART
But am still going to show you some powerful monetization techniques in my upcoming blog post
The last content marketing pathway is:
CONTENT MAINTENANCE
As a professional content marketer, content maintenance should be part of your system, learn how to go back to old posts, edit and add to it and make it more palatable
What you said yesterday might change today or tomorrow, don’t leave your old content just like that
Go back, re-edit and update your information (that’s how it works)
I will expatiate on all these pathways in my upcoming contents
Stay tuned for it
But before you go, Do you learn something valuable from this content?
Leave a comment for me in the comment
