Recently I examine and research about some of the big brands and business around men and I notice one thing about them that keep their business running smoothly even when they don’t advertise compare to all other small brands and business
And that’s what am about to unleash to you in this content
Why do you think great supermarket like “SHOPRITE” gets loads of customers every single day to their store even without advertising to most of the customer patronizing them?
Do you think there is a juju or voodoo they do that makes people come to their store every time?
Have you ever sit down to meditate on what make thousands of customer patronize them and how you can replicate it in your business?
If No then be rest assured and sit comfortably because am going to unleash everything to you in this one post
How To Attract The Right Set Of Customer Into Your Brand/Business Using The Hunter Whistle Blow Strategy
One of the greatest marketing strategies you can deploy to make your brand or business famous and well know in the country is to Put the word of your brand into peoples mouth
what did I mean by that?
There are some place you can never get to, there are some families, communities, and location your brand can never get to if we are to look at it from a human perspective, in fact, your advertisement be it facebook ads, google ads or traditional ads cannot reach everyone across the globe
Am I right?
Getting people to speak about your brand will amaze you and take your brand far beyond what the human knowledge can comprehend
you will get everything am saying in a bit
There is a noodles companies here in Nigeria
The truth is there are companies producing similar products before they came up
But do we know them?
No not everyone knows them
But what changed the game for “INDOMIE NOODLES“?
Simple….. ” WORD OF MOUTH MARKETING STRATEGY”
what they did was that they first “influence their target audience which is “CHILDREN”
They start by going to every school in the country to give prepared and unprepared free noodles to children
I know you might be thinking how I know this
I have younger ones in nursery and primary school when they start their marketing campaign.
what they did was that they will go to different schools, prepare sweet noodles and give to those little children for free
And children love stuff like that since it very sweet and have a good taste in their mouth
Note:- they don’t stop there, they also give a FREE BRIBE to attract prospects who might be interested in their product
they gave them unprepared noodles to every child after preparing the cooked one for them
The purpose of giving the FREE BRIBE out is just to attract the other parties which are the parents and other family members of those children
Do you see they have a good and solid marketing strategy?
they know that a parent that cook for his/her child will surely taste out of the food and they surely know it will attract them to their products
Within 3-5months people has completely gone crazy about this new indomie product
people start buying in bulk
families begin to recommend it to themselves, in fact, children even start recommending it to their parents
This was what skyrocket the game of this company within a short period of time and since then they have been a strong brand in the country.
“WORD OF MOUTH MARKETING” is a great marketing strategy for business
Let me quickly demystify into piece how you can use this strategy in your business
But before i do that take a look at one of the greatest supermarkets in the country known as “SHOPRITE”
the fact is; there are many supermarkets and stores that start before them
But why did they came in the mid of the time and start dominating the market?
One of it is “WORD OF MOUTH MARKETING”
The put the word of their brand in peoples mouth and everyone started recommending “SHOPRITE” to themselves
Little children will tell their parents to take them out for shopping in “SHOPRITE” even if the parents have never been their before
Lady start recommending it to their fiancee
Gradually Mummys start telling their husband to take them and all the family members out for shopping in “No other store than “SHOPRITE”
But I need you to get this right: It, not a must that everyone should start talking and recommending your brand
if you can just get 50% out of your email subscribers, chatbot list or group members to recommend your brand/business to their friend and family
Before you know it your brand is all out there
How To Attract And Retain Quality Customers, Build Influence And Authority Online Using Bridge The Gap Marketing Approach
And how can you achieve this ?
It very simple
Create an ETHICAL BRIBE, in other words, a LEAD MAGNET or organize an online or physical training, in this case, I will prefer physical training on a subject solving a pressing needs for your prospect
Then tell them the price value of what you wanted to give to them and include it, that if they can shout it out to friends and family on their social media profiles they get it for free
Now compose a solid marketing shout out ads copy and give to them
Note:- tell them to screenshot and send to you once they shout out or tell them to tag you in the shout out
it doesn’t end there “make sure you convert and tell all those people to also shout out to their families and friends”
make sure you provide a lot of value in what you are giving out to them
if it’s a pdf guide provide lots of value
if it’s a video, provide lots of value and if it is an online or physical training provide lots of value as well
Now after giving it to them follow them up properly and make sure they use it
Now ask them if it works, if it works for them ask them for a “VIDEO TESTIMONY”
what you are going to do with the video testimony will be massive
Paint the internet
facebook or your website e.t.c with those testimonies
The result you will get will amaze you
Word of mouth marketing is a great marketing you can deploy today to achieve a massive result and it very easy
Are you going to use this or you are going to leave and go on your way as usual
Don’t forget there is no point in knowing if you won’t use
use this today and let me know when you start seeing the result
P.S:- Before you go I will like to seek one favor from you
Press the share button below to share this content with your friends and family on social media so that they can also benefit from this and let me know how this content has helped you in the comment box below