Have you ever imagine why some marketers, who have same kind of products related to yours pull in massive numbers of sales anytime they launch or pull out their product ?
Do you think there is JUJU behind it, making them pull in massive sales while you are there looking at the face of the lord for a prospect that will patronize you ?
Believe my word today, there is no JUJU or any trick behind it than the way the two of you position your product/service before your prospects.
In this content i will hand something over to you that will completely change the game for you, because before you finish reading this content you will know and understand How to create/pick a hot selling point that will rake in massive sales for you on that product/service.
Wait! Do you even sit down to think about what the little girl in the INDOMIE ADVERT meant when she said “The different is in the taste and the taste is the different” ?
If NO then you need to start observing those little jingles and advert.
The different is in the way prospect perceive your product.
brothers/sisters, YOUR PRODUCT/SERVICE CAN BE BEAUTIFUL, VALUABLE, IN FACT IT CAN BE SOLVING A PRESSING PROBLEM BUT IF IT IS NOT PRESENTED TO YOUR AUDIENCE IN A WAY THAT APPEALS TO THEIR PSYCHOLOGICAL NEEDS YOU MIGHT END UP USING THE PRODUCT ALONE.
That why it very important for you to have a hot selling point for your product.
Take a look at the network providers will have in this country.
Everyone of them as their unique hot selling point.
For mtn==> Everywhere you go.
Glo===> Grandmaster of DATA or something related, i don’t really remember the actual word.
so if you are the type that uses a heavy bandwidth of data monthly, and all the networks (mtn, glo, airtel e.t.c ) is good around you what will you go for ?
Am sure you will go for GLO. BECAUSE THEY HAVE A CHEAP AND NICE DATA PLAN.
compare to mtn that suck data like water (Lol)
Instead of using that same selling point everyone as been using in selling same product why not look for a way around it and come out with another selling point that will appeal to your prospect and bring in massive sales for you.
Some months back i was working with a client, she is into network marketing and she sells FOREVER LIVING PRODUCT.
so she has this product she wants to sell online “ALOVER GEL” the product is used to clean up dirt’s in the internal organs e.t.c
when she mentioned this selling point to me, i positioned myself as a customer and i asked myself bunch’s of question like.
WHAT ELSE DO I NEED TO CLEAN IN MY BODY RATHER THAN DO EXERCISE ?
AS A NIGERIAN WILL I BUY IT ? e.t.c
Unfortunately the answer to all my question was a capital NO.
So we have to look at another ailment/diseases this product cures which is “STOMACH ULCER” and others
But i picked stomach ulcer as the selling point for the product, because alot of people are infected with this ailment and as taken alot of drugs prescribed to them by medical practitioners but the problem still remain the same.
if this set of people, get to know that there is a product that can completely solve their problems, i know they will be eager to pay any amount.
So i picked that “STOMACH ULCER” for her and it change the game.
A hot selling point, different from what others have been using will change the game for you as well.
With the story narrated above you should be able to create a hot selling point on your own abi now ?
But if you can’t do that, check the framework below for help.
List at least 5 problem your product is solving
list the benefit and features it has along.
Then mark out the ones you know is common around or you twist it to something else and see if it will be hot in your own view
the ones that you know it not common pick it up and look at it if it will be good use.
Now i have handed the formula over to you the question is will you use it to change the game or will you continue following the crowd in doing the normal stuffs
But i believe this should be of great help to you or is not ?