What am about to share with you in this content took me several months of deep research and constant mediatation before i figure it out.
Reading this from the beginning to the end will save you from the kind of stress i undergo before i figure things out.
When you see brands and people who write contents that Have lots of ENGAGEMENT most time your feeling is always like “WHICH DAY WILL I BE SO GOOD AS THIS PERSON”
And anytime you try crafting out your own contents you always get sucked because you don’t know where to start from and where to end
AM I RIGHT ?
Yes i also feel the same thing you felt then.
But with my eagerness to know things really qucik i engaged in a long and deep research where i found most of the formulas i used in writing quality contents every time
And that’s what i will be sharing with you right now but before i proceed please do me a favour.
Let’s get into the main business
By now you should KNOW that YOU BRAND CAN ONLY BE VISIBLE, INFLUENTIAL AND HAVE AUTHORITY FROM CONTENT MARKETING.
Relax and read the next line very carefully.
Content marketing is a strategic marketing approach that is focused on Creating and Distributing of VALUABLE and RELEVANT contents to attract and retain a TARGET AUDIENCE.
The blunt truth is Nobody knows who you are until they see your content.
It is your content that will ATTRACT your PROSPECT to your BRAND. ( IF YOU DON’T HAVE A CONTENT IT IS CERTAIN YOU CAN’T HAVE A PROSPECT )because you don’t have what will attract them.
ARE YOU GETTING THIS BUSINESS
Now that your mindset is rightly set and you know you need a CONTENT before you can have a PROSPECT.
the question is HOW DO YOU CREATE CONTENTS THAT ATTRACT YOUR PROSPECT.
if you follow this formula step by step by the end of this content your head should be blazing with lots of things to do.
(1) IDENTIFY YOUR CUSTOMER
the reason why most of the contents you’ve been creating has been getting a low engagement or you’ve been finding it difficult to create any content that will announce your brand is because you don’t know who your IDEAL CUSTOMER IS
And if i may ask! CAN YOU SATISFY ANYONE YOU DON’T KNOW ?
Never it is impossible, you cannot satisfy anybody you don’t know because you don’t know what he likes, what he/she don’t like neither you know the problem he/she wants to solve.
Knowing your IDEAL CUSTOMER will let you understand.
(1) Their characteristics.
(2) the needs of your customer.
(3) the problem they want’s to solve with your product / service ( this is what will give you full insight on the type of content to create ).
Let me break it down for you NOW.
For example ” i help thought leaders, entrepreneur and people in different business industry gain influence authority and makes more sales in their field of work using the digital media, social media and different marketing strategies….
the needs of my customer is===> how to gain influence/authority and make sales online and also the digital media strat and marketing strategy they can use to sell massively.
the problem they are facing and they want’s to solve is ===> how to get people to see (INFLUENCE), know(AUTHORITY) and pay for their product/service ONLINE (SALES).
Are you getting this business ?
If you are into MINI-IMPORTATION or NETWORK MARKETING there are two source in making money in those two business.
==> ( Selling a Physical Product you import In ) OR ( COACH, Teach or sell a digital product teaching people how to do the business and be profitable ).
have given you an expo (just pick the one you are doing and list out your BUYER PERSONA I.E THE NEEDS AND PROBLEMS THEY WANT TO SOLVE ).
This break down will allow YOU to know the right type of ccontent to create for them…
Basically there are three different types of content
(1) PERSONAL CONNECTION CONTENT.
(2) EDUCATIVE CONTENT.
(3) PROMOTIONAL CONTENT.
P.S==> Don’t let me bug you with lots of things in this one content i will continue from the point i stopped in the SECOND PART
i told you this will really be practical
DO YOU NOW UNDERSTAND YOUR IDEAL CUSTOMER I.E THEIR NEEDS, AND THE PROBLEM THEY WANTS TO SOLVE ?
DROP A COMMENT IN THE COMMENT BOX LET ME KNOW IF GET THIS