Some weeks back I wanted to hire a copywriter and lead generation expert (Facebook Ads) into my media team
And i wanted to do so, because the workload on me this days is getting too heavy
Greatpreneur Nation, client works, my kingdom assignment, and so many things
Wisdom must be applied
Even if you are good at what you do, it will come to a point were you need to start outsourcing
So I was looking for reputable folks who have that skill
Although I got alot of people who showed interest but almost everyone failed the first test, i only got one person who meet the standard
See!!! In this online kingdom, The first thing people consider before they hire you or do any tangible thing for you is your content
Your content tells me who you are
Mere looking and reading two of your contents I already know who you
You claim your are a Facebook ads expert, yet nobody knows you
You claim you are a MINI-IMPORTER yet, no one as ever benefit from your knowledge
A day will come when you will compete for a higher game, and they will need to verify whether your claim is true or not
If you don’t have a content to back yourself up, that will be the major hindrance
Your content is your audition
Now take for example
If at all I want to recommend a fashion designer to anyone in this community, I know of two people throwing out valuable content on that, Here in this community one is very consistent
The first name that will come to my mind is :- Shafiu Mashood
Most of the high paying clients I have today all comes from referer..
And the shocking part is some of those who refer them to me never buy my product or pay for any of my services
They are people who silently follow my podcast, my facebook content, my trainings and seminar e t c
They never pay me before but they’ve been seeing some of my great works and when people in their circle requested for something
related to what i do
Gbam!!!
My name pops up in their head and they will be like
Oh have been following the content of a phenomenal guy called Shola Adio who has been bombarding my timelines with contents on what you need
The next thing that always follow is; they will refer them to me and even back me up which make the closing more easier
One day a man walked into my whatsapp dm
He said are you shola Adio, i replied yes
He said, I was referred to you by someone…
So he told me he wanted to do a test ads for his offer
He asked for the price
I said to him #100k, to cut the story short
within 10minute i already closed the deal of #100k
Just Within #10minute and he send the full money same minute
Though it a little figure, but it also part of it
There are many of them like that…
Most of the high paying clients I have today, came from that route.. Referring by someone who is silently watching the contents I dish out daily…
You might see content marketing as a very stressful work, but the truth you are yet to understand is
WHAT YOU ARE LOSING BEHIND THE SCENE, IS BEYOND WHAT YOU SHOULD HAVE INPUTED
I have gotten more than what I have INPUTED
That short content you shared here in this community or on your timeline, that doesn’t have lots of engagement as you think..
The truth nobody will tell you is this; hundreds of people has read it and your name has been registered in their brain
It pays alot….
Even if you don’t know how to write..
Start writing on that skill, idea or gift you have…
Once you are doing it consistently
It will keep getting better… trust me
~ S.A
