Before I show you the three branding layout you need to put in place to scale up your business or brand profit revenue to 7-8figure monthly
The 1% successful businesses you and I see and hear about in our world today does not joke with what am about to show you
And research reveals that this three layout is what most of the other 99% business staggering, falling and rising every day has not put in place
It will be my delight that you put everything you will learn in this content into action
Though it simple, its something you’ve heard before but you might or haven’t put it in place in your business
If I can ask
Why do you think everyone loves to say things like:-
No1 ——————-in Nigeria
No 1 E-COMMERCE store in Nigeria, United state e.t.c ….
No 1 fashion designer in Nigeria
Some will even say No 1 best entrepreneur in Africa right?
Have you seen that before?
Everyone even a people that new into the business wants to become NO 1 although what they are doing is right to some extent (That’s positioning)
but most of them didn’t really know nor sit down to understand what brought about that title or word
That brings me to the first branding layout which I call:-
(1) MESSAGE:- your brand or business message
And this is what i refer to as
USP:- Unique selling point
Just for a moment ask yourself
What is my brand USP- unique selling point
99% of business crawling and staggering today don’t have this layout in place
Listen and listen well today
Customers and clients patronize your brand/business because of only one thing which is:-
What is that thing that differentiates your brand product or the service you offer from other competitors
The E-COMMERCE I used as an example in the opening part of this content
A well-structured brand will not say stuff like
No 1 E-COMMERCE store in…
Rather they will add what differentiate them that make them No 1
No 1 E-COMMERCE store in Nigeria that get goods delivered To your doorsteps within 48hours of placing the order
If you see this second one and the first one which one will you go for?
Am sure it is No 1
“NO” you will definitely go for the second example
Do you get it?
Now that you know the reason why your business or brand needs to have a Unique selling point
How can you create one that will attract prospective customers who are ready to buy or pay for your goods/services
How to create a unique selling point for your business
(a) What problem is your brand, business or product solving for people
E.g Shola Adio brand
Helps business folks, thought leader in general entrepreneur
Gain clarity about their brand message
See! not every business have a clarity about the idea or vision of the business they are riding
Help to build a strong online presence/platform, generate massive customers and make sales using the digital media, social media and different marketing strategy and techniques e.t.c
That’s the problem my own brand is solving
Now the next thing you need to put in place to have a well structured USP(unique selling point) is:-
The time frame needed for you to achieve the result you promised for that product to solve the problem
Mine:- 40-60days but you need to be specific
So I go for 60days
(c) Then the next thing is to hit them with a guarantee
So let me bring all those words together so that you can understand
Shola Adio brand – USP(unique selling point)
I help entrepreneurs build a strong online presence for their brand, generate more customers and make massive sales using the different digital media tools,social media and marketing strategies within 60days Guaranteed
Can you see that?
Am very sure a sharp little boy or girl will understand my USP with the way it was constructed
So create yours today
Read more on how to create a USP for your product here==> How To Create A Hot Selling Point To Sell Your Product/Service Online.
Now Let me assume you have a well structured and powerful USP like mine
The other thing people mess with is:-
Have you ever been to any small or big market to buy stuffs before?
When you get to the market do you just go to any store that looks good to you to ask for the product you wanted to buy
You go around and look for your “Target seller” I.e those sellers who are selling what you really need
I know a wise man/woman like you will do the second option
Now you didn’t just go to anybody
You go around and look for your target seller office/store
The same thing applies to your business
Do you know who your ideal customers are?
If you see them can you recognize them?
If you suddenly wake you up from sleep unaware before and I start asking you to tell me some information about them will you be able to tell me without looking through any book
then you really have some work to do
You need to know your ideal customer from head to toe to the extent that when you see them you can easily recognize them
Jesus said something in John 10:14
He said I Am the good shepherd; i know my sheep and my sheep know me.
Don’t forget when you are going to market you know what you wanted to buy and from the look of each store, you know your target seller right?
So also your ideal customer or clients know you and you need to know them so as to know who to pitch to
If you don’t know who your ideal customer is before
Click this link to read this blog post on How To Know The Right Set Of Target Audience That Have The Money To Pay For Your Brand/Business Products Or Services
The third layout you need to put in place is:-
You will still be in the category of the 99% of other staggering or rise and fall businesses we have in the world today if you don’t have this third layout in place.
Although you now have a message and you know your target market
The question now is:-
How do you now communicate to them so that you can have them as customers?
The platforms where they can be found and how to reach out to them on that platform?
How To Attract And Retain Quality Customers, Build Influence And Authority Online Using Bridge The Gap Marketing Approach
Note:- that why it very important to know who they are
Because once you know who they are
You will know what they like
The language they speak( this is the language you will also use to attract them to yourself)
if you have a product targeted for people speaking FRENCH OR HAUSA, you can’t go there and start speaking Yoruba and expect them to buy from you (from where?)
that why you need to also know the language they speak
Things they are familiar with
Problems they want to solve e.t.c
So if you don’t know who your ideal customer is before (open this in a new tab to read my blog post on)
How to know the right target audience to pitch your product to
Depending on your target market
Your own platform might be online or offline
Mine is Online, social media platforms such as Facebook, Instagram e.t.c and I know who they are
I reach out to them through my CONTENT I.e I enlighten them and provide value to them consistently through my Text, Audio or Video contents and they in return buy my course, pay for my services since I already position my service as their target seller
Don’t forget the three layout
Message – USP(unique selling point)
Market – TARGET CUSTOMER
Media or platform- ONLINE OR OFFLINE
I believe you’ve learned something superb from this content
Before you leave this page, don’t forget to show some love in the comment box
Hope to see you later