How To Monetize Social Media Platforms As An Individual, Brand or Business Owner In Nigeria

The Internet is one of the most blessed resources we have in this 21st century, and it is getting bigger, better and more powerful every day which make monetizing it as a brand or business in Nigeria simpler.

 

Before 60% of people who use the internet (SOCIAL MEDIA PRECISELY) only use it for their own personal use. (Chatting)

But today, Brands and business owners are not dulling their self on the matter, same as churches and other religions

Now the game is moving to the tip where nobody wants to carry the last position

 

And that’s a good game; I mean it a good game

Because the sky is enough and big for every bird to fly on their own lane

 

Understand this fact today;

Social media or let me say (internet in general) is too bigger than what any man can just sit down on and be ruling

There is space for everyone, so never waste your precious time in one vacuum platform competing or fighting for customers/client or sales

And the truth of the story is this:

 

Not every brand owner or business in Nigeria using social media for business know or have some of the most effective strategies for crushing the game, which I will be sharing with you in a moment

 

So you have more advantage for reading this content

Now let me dive down into the main part of this content

 

I believe you already know that, there are many social media platforms?

If you don’t know before (you’ve known today)

But the three major social media platforms everyone knows are:-

FACEBOOK

TWITTER AND

INSTAGRAM

But the strategy am about to share with you works effectively on any of this platform (both the major platforms you are currently using and the other ones) so you have no cause to worry

Note: – for this strategy to work for you, you must have an OFFER (by offer I mean a product or skill you can sell)

If you already have

Kudos to you let’s move on

In marketing one of the key main persuasion triggers to completely sell your product to a visitor (i.e. someone that doesn’t know you before) is: – RECIPROCITY

WHICH IN TERMS MEANS

HELP ME AND I WILL HELP YOU

This is what leads to the first key strategy you need to know and be consistent with before monetization of your social media platform can become real

====> Are You Building A Business Online Or You Are Building An Online Presence For Your Business ?

(1) GIVE AND GIVE AND GIVE

I know at this junction you will be very curious to know what to give and give and give

Even the scripture say’s in “LUKE 6:38” GIVE AND IT  SHALL BE GIVEN UNTO YOU

Its simple: – GIVE OUT FREE BUT VALUABLE VALUE

Thats what Gary vee will call:- Jab, Jab, Jab.

And what I mean by VALUE is:

(a) Help your target audience move forward in their career, life or business; by giving out free EDUCATIVE content (text, audio or video) about what you are offering

And make sure it helps them

(b) Help them attain their desired goal for the month or year (if you are marketing consultant) teach them how to sell efficiently ( I believe you should understand this point with the little example I use an illustration

(c) Teach them new things in your niche or industry for free (Just like what am doing now) I’m giving out value to you by teaching you this strategy

The next connective rod to monetizing social media platforms as an individual, brand or business owner in Nigeria is:-

 

(2) TURN THEM INTO A DARLING FRIEND OF YOUR BRAND

Although the first point is one of the most effective tickets to achieve this second strategy

No matter how poor your brand is and by poor I mean (your graphics, content writing, maybe you are just starting and you don’t have a logo and all those stuff e.t.c) if you are consistent with the GIVE, GIVE AND GIVE STRATEGY People won’t notice your brand flaws

But still, yet, there are some basic psychological trigger strategies you can use to turn them into a darling friend of your brand

And some of them are:-

(a) Involve them in your brand growth: – this involves asking for their opinion on some decisions you wanted to take about your brand

Note: – this will always give them a sense of belonging i.e. we have someone caring for us (with this, selling your offer to them becomes easy)

(b) Ask them what they would love to know or learn from you (then provide it)

(c) Ask them about the product they will love to see you create (that’s if you are into digital marketing)

And if you are into selling of physical products (ask them about the trending stuff they like and love to buy)

 

====> How To Attract The Right Set Of Customer Into Your Brand/Business Using The Hunter Whistle Blow Strategy

 

Now to the next connective ROD which is:-

 

 

(3) PUSH OUT YOUR IRRESISTIBLE OFFER

If you follow the first two steps consistently, converting them at this stage will be very easy

 

====> How To Pitch Your BRAND/BUSINESS To Your Prospect Customer Like An Expert | Pro Using The Elevator Pitch Formula

 

Just tell them you have a product you know they need

Tell them all the benefit of the product then slab it with a call-to-action or price

 

Do you see how simple it is to monetize social media platform as an individual or business owner in Nigeria?

 

But it will be really simple for you if you first follow the first (2) steps stated above consistently (GIVING OUT VALUE AND TURNING THEM INTO YOUR BRAND FRIEND) before pushing out your OFFER TO THEM

The truth nobody will tell you EXCEPT ME is;

There are no other two ways of monetizing social media platform ORGANICALLY than what I just showed you above

So go out and start using it and let me know when you start getting results

As usual before you go (LEAVE A COMMENT FOR ME BELOW, THAT’S JUST THE LITTLE WAY OF APPRECIATING MY EFFORT)

About Shola Adio

My business is to help you and other entrepreneur/business people, thought leaders in different industry to gain clarity, influence and authority and earn massively in your field of work using digital-media, different marketing strategy and social media You can connect with me on Facebook, Twitter, Instagram, Pinterest and LinkedIn

4 comments

  1. Ayassou Kossi John

    Really love this! This is a very good idea I can see working for me as a fashion designer. Intact it’s just like you emphasising on what I’m about to do! Fee 5 days Fashion Training at Ibeju Lekki taking place on 16 to 20 August 2018.
    Thank you Sir for this timely post

  2. Informative and insightful. Thanks Mr. Shola

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