4 Most Important Branding Attributes That Makes This 3 Giant Brands Stand Out In Nigeria

New Businesses are born and rising every single day and has this continue to happen the competition to get customers/client and making sales increases as well, which makes a lot of brand owners go through lots of stress and sleepless nights just to get customers and clients into their business.

 

But the game is not for the most hardworking, but a man who is hardworking and at the same have different solid strategies that beat the hard work and labor of others

In this content, you are going to learn how to beat the competitions and stand out as the best in the business space of Nigeria using this 4 attributes from 3 giant successful brand in Nigeria

Right now, am very sure your conscious mind is scanning through to know the 3 giant brands I want to talk about

But I don’t want you to stress yourself too much, let me show the three giant brand I wanted to talk about in this content

 

THESE ARE THE 3 GIANT BRANDS

JUMIA

FIRST BANK

DANGOTE

 

I am very sure, you already know this three brand if you are a Nigerian citizen

 

Now, what is that thing that is special about them that makes me call them giant?

 

Continue reading as I show you those 4 attributes, and how you can apply, and use it to skyrocket every other brand in your niche/industry

But before I show you those 4 attributes, Have come to discover that, no matter how hard the country economy can be, this three brand can never suffer or lack customer, instead they keep increasing.

 

The question now is: – what are they doing that you can also apply even as a small brand to be a giant in your niche or industry

(1) BUILD, GUARD AND PROTECT YOUR BRAND NAME

The first thing that makes, and is still making this three (3) great brand to dominate their various industry is; (THEIR NAME) but the bitter cold info is that; reverse is the case for most of the small business and brands we have today.

Most of the small business owners ONLY want sudden success, they want to go global and hit big from scratch

Note my word today “Every global business you see today has once been in the local market, where nobody knows or recognize them.

Don’t be desperate for sudden growth or success BUILD A NAME, BUILD A REPUTATION, GUARD AND PROTECT YOUR BRAND NAME.

AND BUILDING, GUARDING AND PROTECTING YOUR BRAND NAME STARTS FROM THE PRODUCT OR SERVICES YOU’RE OFFERING TO PEOPLE

Are you offering quality or you just wanted to hit it big with your fake product/service?

The good but bitter truth is this;

You will hit it big, but nobody will be there for you when the consequence starts showing up

Defect from giving out low quality to people, give your best and never leave the rest to anyone

Give your best and the best (101%)

That way you will go from a zero brand to a big brand to a company e.t.c

But understand this so that you won’t fall, a victim, when you start seeing it

Although people giving less quality might be faster than you at first, but their journey will later be like a child that is just practicing how to STAND AND WALK, that wants to be competing with his father or her mother

Where will he/she end?

Definitely the ground right?

That’s how it is

BUILD, GUARD AND PROTECT YOUR BRAND NAME

 

The second attribute that makes these 3 giants brand stand out is:-

 

building relationship with your customers

( 2) CUSTOMER RELATIONSHIP

These two brands are so good in this aspect (JUMIA AND FirstBank)

Although have not been to any Dangote factory or company before, but with an observation, I know they are also good at it

Just like the way a wife text his husband messages when he travels

that was the actual way jumia do send me email messages

they tell me about any good stuff that will be a good fit for me, they message me any day, week or month they are giving out promos or discounts, they tell me about the most trending devices or fashion wears in town.

And anytime I bought a product from their platform, they always follow up just as a baby follow her mother.

In short, they are so good at this

And What they are simply doing is: – BUILDING A RELATIONSHIP

And I as a customer in return recommend them to my family, friends, and colleagues

That’s the reward of BUILDING A SOLID RELATIONSHIP WITH YOUR CUSTOMERS (APART FROM NEW PROSPECTS YOU DIDN’T ADVERTISE TO, THAT WILL BECOME YOUR CUSTOMER, IT WILL ALSO EARN YOU A LOT OF THINGS.)

 

Now how do you apply this in your own business?

 

(1) Never get angry or indignant at any customer

(2) Get your customers contact details (Phone number or email) and get in touch with them from time to time just like a wife to husband, ask them about their business, send out promos and discount to them

What you are doing will surely register in their brain and they will in return reward you for it

 

(3) CUSTOMER SATISFACTION

Never forget quality, provide and package your entire product in the best quality and make sure they are well satisfied an example is Dangote

It might have happened, but I have never heard of a situation where Dangote product cause commotion (i.e. people eat it and their body system goes wrong or get sick) Never it has not happen

And it’s simple:-QUALITY

The same thing applies to FIRST BANK as well as JUMIA (they are always after your satisfaction)

Control and impact your workers or staff with the same spirit, fight so hard for your customer satisfaction

And you will surely be glad you did that

 

(4) CUSTOMER EASE OR CONVENIENCE

This is what lots of business doesn’t have, you will see business building offices and all sort of fancy buildings, but talk of customer ease or convenience they only have zero over zero in it

Don’t be like that

Value your customer and make everything about your brand convenient and easy to use for them

From the point of product purchasing to the point of payment, delivery or collection, question and answer e.t.c make everything easy for them male it available at their finger tip (I must say at this junction that jumia is still the best in this)

 

With jumia, You can easily go online order for any product you need through their platform (JUMIA) and it will be delivered to your desired destination (No struggle or rush ) just from the comfort of your room (who doesn’t like that) I believe everyone loves it

 

So take a look at those 4 attributes and figure out ways through which you can replicate the same thing in your business in a more excellent way, and see the wonders that will happen to your business in years to come

 

I believe this content has opened your eyes to new ideas and possibilities, so take up responsibility and implement all these things in your business

Do you got value from this content?

If yes, talk to me in the comment box below

About Shola Adio

My business is to help you and other entrepreneur/business people, thought leaders in different industry to gain clarity, influence and authority and earn massively in your field of work using digital-media, different marketing strategy and social media You can connect with me on Facebook, Twitter, Instagram, Pinterest and LinkedIn

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